Stepping Up Sales
Smart Tips from Atlantic Surplus USA for Small Retailers of Work Boots
At Atlantic Surplus USA, we know boots. As an authorized wholesale distributor for Rhino Brand Work Boots and Safety Shoes, we serve the folks who build, dig, lift, and grind. If you’re a small retailer looking to boost sales and build loyalty, these tips are designed to give your business a solid footing.
1. Know Who You’re Selling To
- You’re not just selling boots—you’re outfitting hard workers.
Cater to core customer groups like contractors, Roofers, landscapers, and warehouse crews. - Ask your regulars what features matter: Steel toe vs. composite? Waterproof? Insulated? Let them guide your inventory.
2. Speak Their Language
- Whether it’s signage, social media, or your website, let your product copy do the heavy lifting.
- Use phrases like “12-hour shift ready” or “Built for the grind.”
- Feature real workers wearing Rhino boots and tell their stories. Tag them, spotlight them—make your store feel like their second home.
3. Stock Smarter, Not Harder
- Rhino Brand has earned its stripes, so let it shine.
- Anchor your inventory around high-performing Rhino models.
- Offer entry-level options alongside premium picks, but focus your messaging around value and toughness.
4. Build a Tribe
- Loyal customers = steady revenue.
- Offer punch cards, bulk-buy discounts, or VIP perks for tradespeople.
- Host fit-check events or boot-care workshops that foster community and provide face time with shoppers.
5. Get Embedded in the Trades
- Your best marketing tool? Word-of-mouth from crews on the job.
- Partner with local unions and construction companies to offer pop-up shops or delivery-to-site options.
- Send sample pairs to foremen and let the boots speak for themselves.
6. Teach, Don’t Just Sell
- Position your store as the go-to expert.
- Share advice on choosing the right boots for different trades.
- Post how-to videos on extending boot life, and create printed care guides customers can grab in-store.
RHINO CATALOG: https://atlanticsurplus.com/catalog/
uSED lEVI’S jEANS: https://atlanticsurplus.com/used-levis-jeans/
pINTEREST: https://www.pinterest.com/atlanticsurplus/